Marcy Vlachos

Marcy Vlachos
Director of Marketing and Business Development
Marcy Vlachos leads marketing and business development for the Baptist Leadership Group. With over 20 years of experience, her expertise is in strategic sales and marketing, and brand development that aligns with and drives the practice’s business and growth objectives. She oversees market research, strategic initiatives, branding, emarketing, web development, advertising and public relations for the practice to grow the existing and prospective client base. She leads the business development team where she identifies potential markets, manages relationship-building and needs assessment, and delivers business opportunities that meet the niche and goals of the practice. Marcy also directs internal marketing initiatives with the Baptist Health Care leaders and staff, and acts as a liaison, in order to grow and enhance the practice legacy and partner relationship with the parent health system.

Prior to joining Baptist Leadership Group, Marcy was head of account strategy at PWB Marketing Communications in Ann Arbor, Michigan, where she led client accounts in healthcare, professional services, and business-to-consumer practice areas. The former Chief Marketing Officer at Saint Joseph Mercy Health System, a 3-hospital, 7,000 employee system in Ann Arbor, she developed and launched a comprehensive internal and external strategy that represented a complete overhaul of the health system’s brand, for which she won several regional and national awards. She has led multi-million dollar marketing initiatives for major national brands like General Motors Corporation, Nissan Motor Corporation, 7th on Sixth New York Fashion Shows, Neiman Marcus department stores, and NASCAR in previous agency positions.

Marcy has been a member, presenter and panelist for the Ann Arbor SPARK Marketing Roundtable.  She speaks extensively on the topic of marketing and branding, and has presented at national conferences including Trinity Health, Gabriel Roeder Smith as well as Baptist Leadership Group. 
Marcy holds a Bachelor of Arts degree from the University of Michigan.